Hitachi Ultra Short Throw LCD Projector CP-A100 has been awarded the iF Product Design Award 2008. 

Since the launch of iF Product Design Award in 1953, the award has become a benchmark for outstanding design. An iF Product Design Award is a symbol of a product’s superior quality and design excellence.

On 14^th November 2007, Hitachi Home Electronics Asia (S) Pte Ltd unveiled Japan’s Best Kept Secrets at The Ritz Carlton Hotel, Grand Ballroom.

Over 300 media guests, local dealers and distributors and specially flown in VIPs from Bangladesh, Brunei, Cambodia, India, Israel, Japan, Malaysia Maldives, Mauritius, Nepal,  New Zealand, Russia, Sri Lanka, Thailand, Pakistan and Vietnam packed the venue, wearing the traditional Japanese Happy Coat courtesy from Hitachi.  

To officiate the launch of Japan’s Best Secret, Mr. Kazuhiro Tachibana, Vice President and Executive Officer of Hitachi Ltd, Mr Shunsuke Ohstu, Chief Executive Office of Hitachi Limited, Mr. Toshio Toda, Managing Director of Hitachi Asia Ltd and Mr. Tadashi Nishiuchi Managing Director of Hitachi Home Electronics Asia (S) Pte Ltd started the event with a sake breaking ceremony.

Over the years, Hitachi from Japan has relentlessly brought to the world, the latest in technology. Many of which are “world’s first” covering Plasma and LCD TVs, DVD / Hybrid and Blu-Ray Camcorders, Big Drum Washing Machine and the Vacuum Compartment Refrigerator with powered-assisted drawers.

The Best Kept Secret of the evening is the World’s Thinnest 35mm Ultra-Thin LCD TV. This beautifully engineered marvel which will change the way we look at television for so many years. A television that can wonder freely wherever you are. So ultra thin and light-weight that models were sashaying down the catwalk carrying the TVs.

Guests were also treated to a traditional Japanese Daiko Drum performance.

As fits the Japanese theme, the cocktail area was decorated in Japanese-style. Of course not to be missed was the sumptuous Japanese buffet spread with hotel Chef preparing freshly sliced sashimi, sushi, delicious soba and other delicious bites.

The pleasurable evening ended with guests feeling excited looking forward to the new era of television.

The World's First HD1080 42V Plasma TV 42PD9800TA has been awarded CNET Asia Editors' Choice! For more information, visit CNET Asia.

Unrivalled technology has evolved. The Hitachi Hybrid (DVD+HDD) Camcorders mark a breakthrough for the originator of DVD camcorders. The World’s First Hybrid (DVD+HDD) Camcorder with High Capacity 8GB Hard Disk combined with Multi-Format DVD compatibility, the home movie experience has been redefined. And performance is not compromised as Japan’s Best-Selling* camcorder captures videos and digital still photos in brilliant DVD quality. This is leading innovation that puts the Hybrid at the forefront of digital camcorders. 

An independent unit on its own, each Made in Japan Hybrid Camcorder carries an integrated 8GB hard disk drive that’s so compact the camcorder fits snugly in your hands. Its high capacity means you can film for over 6 hours with no more excess baggage and extra memory when you run out of DVD space. 

It doesn’t get any easier than the One-Touch Easy Dubbing feature. Just press the button and the Hybrid Camcorder does the rest. Or, unleash your eye for the dramatic as you cut your own scenes with a simple thumbnail interface. Now you can edit and share your movies on-the-go without additional DVD burning hardware or PC connection. 

The Hybrid Camcorders’ seamless compatibility allows you to choose from DVD-R, DVD-RAM, DVD-RW or DVD+RW for your video storage and sharing. The delightful innovation of its Multiformat+ DVD Drive makes it simpler and fuss-free for most novice users. Therefore, you can now burn your videos on different DVD formats that play anywhere from your PC to your DVD player. 

The best thing about filming real life is the absence of rehearsals. Smiles are more genuine, first words are louder and the unexpected bloopers funnier. Imagine all these happening while your camcorder takes its time to start up. Which is why the Hybrid Camcorders address this matter with the World’s Fastest 1-second** Quick Start from standby mode.

A video often captures certain special moments. The Hybrid Camcorder’s Video-to-Photo Capture mode let you select whichever frame you like in particular and turn it into a still, digital photograph. And then, you can opt to save it to a memory card (thanks to its SD card reader slot), print it and share it around.

And if you aim to some day outdo the pros (or at least make your videos look like a film director’s show reel), you can now film in cinematic 16:9 Format! Humble home videos can now be showcased in all its glory on the big screen. And a 2.7” widescreen LCD to match shows you exactly what you have filmed, without any cropping or compromising. 

While we can’t avoid the occasional tumble, your footages need not suffer the same fate. The Extra Sensory Protection (ESP) drop proofing system cushions your HDD from impact by automatically detecting falls and thereby, suspending read-write activity. The result is reduced data loss by up to 50% and a corresponding surge of relief.

Of course, all these add up to a convenient and reliable filming experience. What you’ll really notice will still be defined images (powered by a 3.31* Megapixel CCD) and crystal-clear sound courtesy of the MOVIE MASTER technology. And should you decide to edit in the comfort of your home ‘studio’, the USB 2.0 connection allows easy data transfer. Together with the supplied editing software, you can explore even more movie making options like never before.

A new kind of film making experience calls for a new breed of camcorders – the Hitachi Hybrid Camcorders. 

* applicable to DZ-HS303SW only.
** in Sleep/Restart mode

Hitachi yet again marks its presence in High Definition with the latest pair of HD 1080 42-inch Plasma TVs. Made in Japan under the most stringent controls, these plasmas herald another achievement as superior technology takes the helm in providing the ultimate cinematic experience. 

A mesmerizing experience begins way before you even switch them on. Sleek lines and luxurious finishing hug every inch of these stunners. Smooth surfacing is perfectly combined with subtly textured speaker grilles, all thanks to a minimalist approach in design that lends an understated persona, perfect for the discerning. 

Like their predecessor, these units boast the world’s highest resolution of 1,024 x 1,080 pixels 42V Plasma TVs. HD panels within eliminates distortion from panel limits and transmits a clear and crisp image, giving you an absolute 16:9 wide-screen experience.

For even better results, the Picture Master HD II Image Processing Unit digitally processes each image for maximum sharpness and colour reproduction. By predicting image motion, this ‘thinking’ innovation reproduces realistic motion with optimal effect, eliminating the jagged edges normally found on action sequences. 

To complete the picture, a 3-Dimension Colour Management independently processes red, green and blue along with colour contrast for the most natural-looking skin tone and vibrancy. The Advanced Dynamic Contrast feature analyses and adjusts images to the most favourable contrast ratio, giving true distinction between peak and depth. And an increased range of red colour reproduction and enhanced green phosphor produces the highest colour range in the industry.

Now, with an enhanced contrast ratio of 10,000:1, you get intensified shades and highlights for even sharper images. This is coupled with the World’s Highest Luminance of peak brightness of 1,400cd/m².

And by including the Twin High Definition Multimedia Interface (HDMI) for high definition playback, the end result leaves the viewer breathless.

The Hitachi HD 1080 plasma TVs present a true aural spectacle to complete the whole visual grandeur. The 3D surround sound is encased within the 36W and 6 micro-speakers. The digital amplifier incorporates subwoofer output terminals with SRS Wow for purity and sheer power. So, no matter where you place your Hitachi plasma, the acoustics can still be indulged from any direction.

At the push of a button, the cinematic appeal of the Hitachi HD 1080 plasma can be enjoyed from different angles as it rotates* at 30° from either the left or right side. Seamless integration with other digital imaging devices is also evident in their SD memory card slot* and USB connection port*. So you can watch your digital photos or videos directly on-screen, making them delightful complements to portable digital imaging devices. Now, with the 1,000 pages Teletext feature, the Hitachi Plasma puts you in touch with the world.

Harnessing original technology for dramatic results, the Hitachi HD 1080 plasmas embrace High Definition with uncompromising brilliance. Prepare to be engaged again. And it’s only with Hitachi. 

* applicable to 42PD9800TA only.

Hitachi Air Conditioners has been voted by Trusted Brands by the readers of Reader's Digest in seven Asian markets (Hong Kong, India, Malaysia, Philippines, Singapore, Taiwan and Thailand)
Winner of the Reader's Digest Trusted Brand (Asia) Gold Award 2006, the Hitachi Air Conditioners brings you trustworthiness, credibility of image, quality, value, understanding of consumers' needs, and our ability to innovate.

For more information, visit http://www.rdasiatrustedbrands.com/2006/index2006.html

Undoubtedly a world’s first! Hitachi raises the benchmark for high definition standards with its 1080 HD ALiS 42-inch Plasma TV. This is a definitive moment in audiovisual with unsurpassed grandeur.

Superb craftsmanship is evident in every aspect of the 1080 HD ALiS 42V’s design. From the enthralling black silhouette to the sleek lines, the entire aesthetics suggest purity and elegance in its design philosophy; while the aluminium finishing on the speaker columns adds harmony to its smooth surface and grille texture.

At the forefront of this visual stunner is the world’s highest resolution of 1,024 x 1,080 pixels on a 42V panel. Backed by a groundbreaking invention, the proprietary ALiS (Alternate Lighting of Surfaces) technology, it presents a sensory experience unique only to Hitachi. It also carries the industry-leading peak brightness of 1,400cd/m2 that improves luminance by 17%. And with its ‘high colour purity red fluorescent material’ to render deep red at a subliminal degree (compared to others which only display orange-tinged red), the Hitachi Plasma truly is a spectacle to behold.

For even better results, its Picture Master digital graphics engine heightens the resolution, clarity and image consistency even when the source is sub-optimal. And by including a twin High Definition Multimedia Interface (HDMI) for high definition playback, the end result leaves the viewer breathless.

The Hitachi 1080 HD ALiS is a symphonic feast for the true audiophile. The 3D surround sound encased within 10 integrated three-way, 36W micro-speakers and a set of twin 2-channel subwoofers takes aural delivery further by pleasing the most discerning. And when high definition broadcast arrives with the promise of clear digital sound, the audio intensity will enhanced even more. 

A joy to watch from any angle, the Hitachi 1080 HD ALiS adds versatility through its remote controlled motorized swivel base that allows a 30° rotation from either side. Seamless integration with other digital imaging devices is also evident in its SD memory card slot and USB connection port; viewers can opt to watch their digital photos or videos directly without the need of another output device. It is a delightful complement to those who enjoy high-tech digital imaging devises.

More than ready for high definition, the Hitachi 1080 HD ALiS marks a defining moment for the lifestyles of the digital generation. This is a breakthrough Plasma TV that leaves you mesmerized. Be ready for 1080.

Hitachi 37LD8800TA LCD TV has been awarded CNET Asia Editors' Choice 2006! For more information, click here